| 000 |
|
01439nam2 2200337 45 |
| 001 |
|
0000137027 |
| 005 |
|
20070619193921.1 |
| -01 |
|
■/192.168.243.15/图书总库/ctlno/0036850|61fdbf4fa90400002a |
| -01 |
|
■/192.168.248.4/图书总库/ctlno/0036850|610ed64ba603000028 |
| 010 |
__ |
■a7-81079-758-1■dCNY36.00 |
| 100 |
__ |
■a20070925d2006 ekmy0chiy0121 ea |
| 101 |
0_ |
■achi |
| 102 |
__ |
■aCN■b440000 |
| 105 |
__ |
■ay z 000yy |
| 106 |
__ |
■ar |
| 200 |
1_ |
■a广告学原理■d= The principle of advertising■f曾振华，胡国华，黄清华编著■zeng■+...... |
| 210 |
__ |
■a广州■c暨南大学出版社■d2006 |
| 215 |
__ |
■a354页■d25cm |
| 225 |
2_ |
■a21世纪广告学教材系列■A21 Shi Ji Guang Gao Xue Jiao Cai Xi Lie |
| 330 |
__ |
■a本书分四编，共十六章。主要包括广告与市场营销、广告与消费者行为、广告与文化、广告产业与广告市场、广告运作与广告战略、+...... |
| 410 |
_0 |
■12001 ■a21世纪广告学教材系列 |
| 510 |
1_ |
■aThe principle of advertising■zeng |
| 606 |
0_ |
■a广告学■j教材■AGuang Gao Xue |
| 690 |
__ |
■aF713.80■v4 |
| 701 |
_0 |
■a曾振华■4编著■AZeng Zhen Hua |
| 701 |
_0 |
■a胡国华■4编著■AHu Guo Hua |
| 701 |
_0 |
■a黄清华■4编著■AHuang Qing Hua |
| 801 |
_0 |
■aCN■bTHBOOK■c20070925 |
| 905 |
__ |
■aJG■b196819-196820■b211592-211593■dF713.80■eZ030 |
| 906 |
__ |
■a196819■h196819■b图书馆■a196820■h196820■b图书馆■a211592■h211592■b+...... |
| 986 |
__ |
■a196819■h196819■b图书馆■a196820■h196820■b图书馆■a211592■h211592■b+...... |
(共0票)
评价
